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Ireland Stays Ahead as AI & Online Platforms Transform Holiday Planning
The research, conducted in partnership with RED C, surveyed over 8,000 prospective holidaymakers across eight priority markets: Great Britain, the United States, Germany, France, Spain, Italy, Canada, and, for the first time, the Netherlands. The study provides critical data that enables Tourism Ireland to refine its international marketing strategies and enhance the value of inbound tourism for regional economies and communities across the island.Source : Travel and Tour World
