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Malaysia Enters a New Smart Tourism Era With AI Tools, Digital Wallets and Local Business Support.
Malaysia is set to leverage artificial intelligence (AI) travel tools, digital wallets and support for local businesses to boost smart tourism. Malaysia is gearing up to revolutionise the way international visitors discover, book and pay for travel experiences, following a Memorandum of Understanding (MoU) between Tourism Malaysia and Alipay+ signed ahead of the Visit Malaysia 2026-2027 campaign. The agreement unites the tourism agency, administered by the Ministry of Tourism, Arts and Culture, with the digital wallet gateway operated by Ant International. By joining the dots between destination promotion, artificial intelligence (AI) and cross-border payments, the partnership looks to drive greater visitor spend with local operators and small businesses, while diversifying spend away from traditional tourism hotspots.The collaboration links Tourism Malaysia’s knowledge of the country’s attractions with Alipay+’s international network of digital wallets and banking applications. Its focus extends beyond making it easier to pay for goods and services. The two organisations also aim to help businesses reach visitors before they decide where to go or what to buy.
Source: Travel and Tour World
