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Singapore’s ITB Asia 2026 Opens With a 184% MICE Expansion and a Bold New Experience Zone.
ITB Asia 2026 opened today, 21 October, at the Sands Expo & Convention Centre in Singapore, bringing together international tourism organisations, hospitality companies, travel buyers and technology providers. The three-day exhibition expects more than 18,000 participants, over 1,000 exhibiting brands and more than 1,500 qualified buyers. Organised by Messe Berlin Asia Pacific, the event also features a 184% expansion in MICE Show Asia exhibition space, new experience-focused showcases and an anticipated 60,000 targeted business appointments.Participating organisations include the Singapore Tourism Board, Tourism Authority of Thailand, Tourism Fiji, Turespaña, German National Tourist Board and Hong Kong Tourism Board. Meanwhile, hospitality and travel brands include Radisson Hotel Group, Wyndham Hotels & Resorts, Pan Pacific Hotels Group, EVA Airways and Trip.com Group.
The organisers expect approximately 60,000 targeted business appointments during the exhibition. These meetings will connect qualified buyers with suppliers seeking distribution partnerships, destination promotion opportunities and new commercial relationships.
Source: Travel and Tour World
