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US Film Tourism Turns Small-Town Sets Into High-Yield Travel Destinations.
US film production tax credits create small-town shooting locations that become popular tourist attractions overruling the competition from other countries. In the US heartland, the quiet downtown areas and historical front doors of the towns are being restructured into an economic transformation. While the local economy was previously dominated by vacation tourism, a new catalyst of both cultural and economic value has arisen: the movie screen inspired tourism, also referred to as set-jetting. With viewers of TV shows and films becoming more and more interested in visiting the real locations depicted in their favourite movies rather than traditional beach vacation spots, federal policymakers, hotel companies, and Hollywood movie producers have united into a powerful alliance.The dynamic of modern media consumption has altered the traditional travel-planning funnel. Audiences no longer simply watch compelling stories; they actively seek to inhabit them. Source: Travel and Tour World
