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Kenya Targets 60% Growth in Business Tourism
Kenya aims to increase Kenya MICE tourism by 60% by 2027. The strategy combines convention infrastructure, airport expansion and incentives for event organisers. Moreover, authorities are promoting national parks as venues for business events. June Chepkemei, Chief Executive of the Kenya Tourism Board, announced the target at World Travel Market (WTM) London on 6 November 2026. Kenya attended the event with more than 40 tourism trade partners. Kenya recorded 643,068 conference visitors in 2025. This segment represented 25% of total tourist arrivals. Meanwhile, leisure tourism attracted 1.2 million visitors, accounting for 46% of arrivals.Chepkemei linked the ambition to investment in three convention facilities. These include the Bomas International Convention Complex, Kisumu Convention Centre and Tembo International Convention Centre. The proposed Bomas facility could accommodate 10,000 delegates. Meanwhile, the Kisumu and Mombasa facilities are expected to accommodate 5,000 and 6,000 delegates respectively.
Kenya also plans to expand Jomo Kenyatta International Airport. The government aims to increase annual passenger capacity from approximately 8 million to 20 million. Consequently, the expansion forms another part of the country’s business tourism plans.
Source: Travel and Tour World
